CURIEL always initiates. The family embodies a philosophy of proactive living and celebrates a vibrant lifestyle, practicing a multi-sensory way of life rich in ritual across various dimensions. They believes that a woman’s allure is an ability—one cultivated through social connection and daily romance. It is the appreciation of process over outcome, and the pursuit of passion and authenticity throughout life’s journey.

A love for cooking, flowers, conversation, and grand tours intertwines with devotion to family, children, partners, and friends. These affections, together with a profound love for art and craft, form a charm that emanates from life itself—a guiding light that has led the family through every long night of challenge.

Today, CURIEL's style blends the timeless simplicity of the iconic little black dress by Gigliola Curiel with the romantic sensibility of Alta Moda by Raffaella Curiel. It combines clean and sharp tailoring with feminine detailing, forming a unique style of subtle romance.

Simultaneously, romanticism serves as the core value of the brand, representing a philosophy of living life by pursuing passion and staying true to oneself.

“Lo stile che propongo è semplice, femminile, un po sexy ma assolutamente mai volgare. ”—— Raffaella Curiel

From woman，by woman，for woman. 

If feminine charm had a face, it would match the one of CURIEL. CURIEL shapes an elegant and harmonious proportion by accentuating curves and posture, liberating women from anxieties about absolute measurements of individual body parts, and redirecting focus toward exploring and highlighting their unique strengths and feminine allure.

“Essere donna è bello, ma femminilita deve essere soprattutto rispettata da noi stessi, fatta com'è di grazia, di eleganza, di mistero, e non di volgarità o di ostentazione. La mia donna ideale è una don-na capace di autocritica, che vivebene la sua eta ma non ha un’età definita. lo vesto una donna che non è androgina ma neppure una velina. E sempre fedele alla sua personalita.”—— Raffaella Curiel

The Curiel women reject consumerism and vulgarity. They advocate for rational selection of one's wardrobe, rather than impulsive or emotionally driven purchases. As in all things, planning is essential when curating a wardrobe—not merely rushing into stores upon seeing something liked. This is why they always choose the finest fabrics and most precise tailoring to extend the lifespan of their garments.