FOUR GENERATIONS OF FEMALE HEIR
CURIEL is an Italian dress couture maison inherited by four generations of female families, and renowned for its rich history of nearly 120 years.
In 1908, trends were set by court designers and aristocracy. CURIEL’s founder Ortensia CURIEL founded her own studio in Triste, an Italian seaport city. Maison CURIEL was born.
In 1945, Milan was rebuilt after the second world war. The civilization of Italy was reborn. The second heir Gigliola Curiel brought CURIEL to Milan, She provided the high society a unique style and empowered them with the spirit of “La Dolce Vita ” (life is amazing) !CURIEL gained immediate popularity. CURIEL and Milan were revived !
As a pioneer of Italian haute couture, CURIEL partnered with “ La Scala - ” one of the four most prestigious opera houses in the world. CURIEL also became the first choice of the upper class and celebrities when they attended La Scala and other important events. CURIEL was the synonym of class life in Milan.
In 1960, CURIELLINO by Gigliola CURIEL became a creative frenzy. As a pride of “Made in Italy”, CURIELLNO ready-to-wear conquered the world of fashion in US and UK and became the first Italian brand to enter Bergdorf Goodman and Harrods, which influenced other Italian brands immensely such as Giorgio Armani, Valentino and Versace.
Italian Black Dress laid foundation of a style － ultimately elegant, exquisite, and everlasting a woman could be. The style has become the classic symbol of CURIEL.
In 1965, the third heir of CURIEL - Ms. Raffaella CURIEL became the first designer to combine painting and haute couture. Raffaella CURIEL has built a common language among international community through the exploration and realization of art in fashion. Her unique vision for art and creativity has won her numerous awards, including Knight Grand Cross and Ambrogino Gold.
In 1998, Gigliola Castellini CURIEL founded her own collection line – Gigliola CURIEL. The product line sticks to high-quality textiles, but emphasizes a more modern and simple silhouette and cutting. It satisfied the need of new consumers to not only display the charm of body but also a device for self-expression. Tradition and modern met each other. Gigliola expanded the landscape and vision of the brand, based on the perseverance of tradition in craftsmanship and quality.
Raffaella Curiel is a strong, creative, bold and curious woman. Impressed by her true passion for clothes and fabrics, she is not accidentally called a "fashion intellectual". Her desire for creativity，Innovation and courage makes her the most authentic interpreter of Italian style. It has enabled her to make gowns and suits with delicate details for prestigious clients such as Hillary Clinton and Margaret Thatcher.
Aristocrats and celebrities all over the world appreciated CURIEL's dress. They wore them to attend parties, especially the most important and most awaited opening of the opera at La Scala.
In the 1960s, La Scala in Milano created an opportunity for everyone to not only enjoy the opera and the ballet, but also exhibit the most luxurious clothes and jewelry that would otherwise have been kept in a jewelry box on the nightstand. In order to express themselves while enjoying the opera, everyone wanted to look fantastic in the theater. With CURIEL's dress, every woman presented herself at her best in the foyer of La Scala.
As such, CURIEL's dress stood for elegance, boldness and exclusivity at that time. It is for this reason that CURIEL represents how exceptional artisans can meet contemporary design and still create dream garments today.
Italian Media: Affaritaliani